Dove - Evolution Commercial (higher quality)

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Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove.

Credits:

Agency: Ogilvy & Mather, Toronto
Co-CCOs: Nancy Vonk & Janet Kestin
ACD/Writer/Art Director: Tim Piper
Production Company: Reginald Pike
Director: Yael Staav
Music: Vapor Music, Toronto

Channel: Howto & Style
Uploaded: October 15, 2006 at 8:17 pm
Author: zephoria

Length: 00:01:14
Rating: 4.83
Views: 1801971

Tags: selfesteem gender fashion image beauty commercial model girls makeup cool

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Video Comments:
A7x4fuckingLIFE7 (December 2, 2008 at 8:31 pm)
wow, your kind of an asshole aren't you?
X111ESILENTX111 (December 2, 2008 at 8:01 pm)
beauty isn't a lie
what people think beauty is, now that's the lie
flabala45 (December 1, 2008 at 5:01 pm)
What is the point this ad is making? That there is no such thing as beautiful people, they have all just been photo shopped? Is it trying to make plainer people feel better? It's a bit like those campaigns that tell 'real' women (whatever that is) to "embrace their curves" (rolls). Actually, slim women have curves. Curves disappear when you get fat.
AltarRS (December 1, 2008 at 4:48 am)
God bless photoshop
Monwal12 (November 28, 2008 at 10:26 pm)
incredible!!
tarapets (November 28, 2008 at 9:39 am)
thats insane
mrrmilano (November 27, 2008 at 10:49 pm)
wow
flabala45 (November 27, 2008 at 12:15 am)
When it comes to beauty 'never the twain shall meet'. Men love ugly women who flirt well, and equally they love beautiful women with no personality. Women love men who love them. What can you do?
christacoo (November 28, 2008 at 11:59 am)
good call. just glad to see some comment on here that i agree with.
pokermaster54 (November 25, 2008 at 11:46 pm)
the point of the commercial is to show that our perception of beauty is fucked.