Seth Godin: Sliced bread and other marketing delights

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In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at


Channel: Science & Technology
Uploaded: May 17, 2007 at 2:09 pm
Author: TEDtalksDirector

Length: 00:18:58
Rating: 4.86
Views: 75661

Tags: ted tedtalks talks seth godin permission marketing Squidoo.com

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Video Comments:
yaphawhann (November 25, 2008 at 12:42 pm)
This is Great!
RussianHypnosis (November 25, 2008 at 12:27 pm)
Great! That is what I do!!!! New age rules
dereksmcclain (November 1, 2008 at 8:49 pm)
Its all about the Ideavirus! Unleash the Ideavirus and you will succeed, but you must have a solid product as well.
ChaChinnngK (October 29, 2008 at 11:11 am)
I'd pull over to see the cow.
neoconsulting (October 26, 2008 at 2:21 pm)
Great!
The blog and the keynotes he makes are really useful. Is the same you live at USA or Perú.
incomegurus (October 21, 2008 at 4:28 pm)
Excellent!

Iva
jefffaldalen (October 2, 2008 at 11:28 am)
Great video and I look forward to your next one. Hey if you get a chance, stop by my channel and check out what I have going on. Let me know when you have something up
jefffaldalen (October 1, 2008 at 5:26 pm)
Great video and I look forward to your next one. Hey if you get a chance, stop by my channel and check out what I have going on. Let me know when you have something up
michaeljjeffrey (September 19, 2008 at 6:37 am)
You know what's remarkable?

Seth Godin is the voice of Big Bird !!
cputrdoc (August 31, 2008 at 6:31 pm)
Okay, I noticed "something remarkable" to comment on: the french bread baker started off dead and used to live in Paris, and by the end of the topic, he was alive in living in London?